Market Research

 

Our Market Research aims for a thorough review of the market conditions where our clients are embedded. The market conditions are reviewed with an emphasis on the strengths, pitfalls, opportunities, and potential threats that our clients face.

 

Our analysis of market conditions - such as market structure, competition, target customers, trends, and risk - reveals crucial features of the dynamics underlying firms' environment.

 

Our Market Research is an important component of our Strategic Analysis. And it can also be embedded in our Business Valuation service. The information it provides is directed to the customization of our financial models by changing our modeling assumptions and by estimating the parameters. For example, after identifying the strenghts, pitfalls, opportunities, and threats of a business, we can incorporate them into a generalized model that weighs them, allowing us to better valuate a business and define strategy.